NetElixir Shares New Information About Holiday Shopping Season; E-commerce forecasters bullish on online growth this year

A recent surge in online sales has retailers feeling more optimistic about the upcoming holiday season

PRINCETON, N.J., November 17, 2022 /PRNewswire/ — Across all retail e-commerce categories, online orders were up 9% year-over-year last week, compared to the previous period last year. Of from November 9 to 16digital marketing agency NetElixir noticed a promising spike in online sales that appears to be just the start of a boom in online demand.

Just last week,

  • Online orders were up 9% year-over-year across all retail categories.
  • Website visits increased by around 2% year-on-year, while AOV increased by more than 10% year-on-year.
  • Food & Gastronomy saw the strongest growth YoY at 21%, followed by Beauty and Gifts categories at +17% YoY, Apparel at +3% YoY, and consumer electronics +2% YoY.

NetElixir has seen a marked increase in online sales trends from November 10 – after the results of the mid-term elections and the announcements of a slowdown in the inflation rate. Both of these factors could help consumers feel more confident about this holiday season and show off their festive spirit through online shopping. NetElixir correctly anticipated the possibility of a spike in online sales once the holiday season kicks in, as this year can be considered the first “normal” post-pandemic holiday season. What was once a possibility is now a reality.

“This is probably the brightest news I can share with you all ahead of the holiday season and as we prepare for the all-important holiday weekend. I think this spike bodes very well for the rest of the season,” said Oudayan Bose, Founder and CEO of NetElixir. “The online growth trend we’re seeing is a very strong entry into the Cyber ​​5 holiday weekend and presents huge opportunities for marketers to capture their share of consumer demand.”

Register for the next NetElixir event Cyber ​​5 Webinar: Results. Knowledge. Tendencies. (live in two weeks on November 30!) to understand how key online shopping metrics have changed throughout this critical period and whether online sales growth continues.

Now may be the time for marketers to ramp up their promotional efforts, especially amid NetElixir’s 2022 holiday. e-commerce sales forecast calendar. However, Bose emphasizes the importance of keeping a close eye on customer buying trends.

“Keep an eye on your consumer behavior because it seems to be changing at lightning speed!” says Bose.

NetElixir has been accurately tracking e-commerce holiday sales forecasts for over 10 years. The agency leveraged its proprietary customer analytics technology, LXRInsights, to track and analyze real-time data, including tens of thousands of customer touchpoints. The team then used a proprietary forecasting model to convert the data into forecasts. Data collection covers seven e-commerce categories (including apparel, home furnishings, beauty, etc.) that track mobile and desktop data, broken down by status, website orders and revenue, AOV, latency of first purchase and latency of repeat purchases.


NetElixir is an independent growth marketing agency for leading retail, DTC and B2B brands. Since 2004, they’ve been driving profitable growth for e-commerce businesses, combining a high-tech, high-touch approach to digital marketing. By leveraging its AI-powered digital marketing platform, LXRInsights, the team can predictably identify, engage, and win high-value customers through targeted demand generation campaigns across search, social, digital channels. programmatic display and retail media. Their strategic insights allow brands to humanize their relationships with their customers and walk the line between invasive and inventive marketing.

Be ready for the future with NetElixir.

NetElixir is headquartered in Princeton, New Jersey with wholly-owned subsidiaries in London and Hyderabad, India. For more information, please visit

Contact: Rachel Rotunno, [email protected]

SOURCE NetElixir

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