Bumped study rewards customers for Ulta Beauty stock, increases loyalty and steals 25% of beauty market share from competitors
PORTLAND, Ore., September 7, 2021 / PRNewswire / – Today Jostled – the tech company on a mission to create an ownership economy – released data from its two-year pilot study showing that when Ulta customers were rewarded with ULTA shares every time they made a purchase, the brand increased their portfolio share among competing beauty brands 25%.
In a two-year data study, Bumped automatically rewarded users with fractional shares of Ulta (ticker: ULTA) when they made a purchase with the company. On average, customers who own Ulta made about 73% more transactions there monthly, and increased their monthly expenses by 67%.
Ulta Beauty, Inc. is the largest retailer of beauty products in the United States, as shown by their recent earnings call, their growth (and the consumer confidence that drives it) continued even during the COVID-19 pandemic.
âThere are few categories that see the intense and passionate consumer loyalty that beauty does,â says David nelsen, CEO and Founder of Bumped. âWhen consumers already strongly identify with their beauty brand, we were amazed – and delighted – to see that brand ownership solidified and increased that loyalty. ”
The Bumped Pilot Project ran for two years and awarded more than 13,000 US consumers with split-share rewards when they spent on more than 80 brands. Users chose their favorite brand from each category to receive stock rewards. Bumped managed the entire pilot project and the results were not influenced by brand involvement.
The results of the holistic Bumped pilot project were researched and reported by The Colombia Business School, who released their independent study in February 2021.
Bumped is a technology company whose mission is to create a proprietary economy. The Bumped platform gives consumers the power to turn their daily spend into free actions, and their suite of tools helps businesses reward their customers in fractional shares. Bumped believes that we are all creating the economy together and that we should all have the opportunity to benefit from it. Find out more and say hello to bumped.com.
The Bumped App and Website are operated by Bumped, Inc. Brokerage services are provided by Bumped Financial LLC, a member of FINRA / SIPC. More information about Bumped Financial LLC on the FINRA BrokerCheck website.
Investing in securities involves risks, including possible loss of principal: Not FDIC insured â¢ No bank guarantee â¢ May lose value. Nothing here should be construed as an offer to buy or sell securities.
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SOURCE Bumped Inc