Market size 2017-2021 according to Nielsen, players and market share from Amazon to Ahold Delhaize, takeaway players


Dublin, August 05, 2021 (GLOBE NEWSWIRE) – The “Online grocery shopping in the United States 2021” report was added to offer.

Along with trends of too much digitalization, fewer contacts thanks to more self-checkout, automation and a more cashless society, super-fast start-ups could be one lasting legacies from the Covid-19 era impacting retailing in a post-pandemic future.

The sector will develop strongly on the back of the Covid push and all of these players will benefit from a rising tide lifting all boats.

Instead, this report is about super-fast delivery startups, attracting record levels of investment, buyers, and interest. The pandemic has spurred a new dynamic in online grocery shopping, reflected by the rise of GoPuff and its various clones. These players are primarily focused on meeting the immediate needs of shoppers and their travel mission, which was once the distressed convenience store in the analog world. Of course, the pioneers of rush deliveries were restaurant and takeout delivery companies (GrubHub, Just Eat, etc.).

Instacart and the various Instacart clones (essentially a third-party pickup and delivery service) have had an exceptional year, as have the grocery divisions of Deliveroo, Uber Eats, Everli and Glovo. But these gamers are now confused by a new generation of online grocery players who are banking on speed and convenience, convenience store fast delivery apps like GoPuff, Getir, Gorillas, Fridge No More and many more. others.

The super-fast players have their own dark mini-depots / shops in urban watersheds and slice up retailers to stock up on produce. The hyperlocal nature of their business model allows them to select and reach customer households in 10 to 15 minutes, in many cases faster than the customer going to the store themselves. Under the right circumstances, such as a struggling late night store for OTC products, essential ingredients, or the like, this can be a very attractive offer.

While there are a lot of unanswered questions, mostly around profitability, for many buying missions, especially in big cities, this is probably the future of delivery, after all, no one wants slower deliveries and once the infrastructure is in place on the front and back end (logistics in place and runners) many other services can also benefit.

Other big unanswered questions outside of cost / profitability are whether there are any advantages of scale, as 10 minutes implies that this is a point-to-point game in logistics. Trips in the watershed simply cannot be grouped together if the passenger has to show up at the front door of the individual customer with a 10-minute window. (Perhaps it’s worth noting that GoPuff works with a longer delivery window, which seems to make a lot more sense economically, although achieving profitability is still a challenge).

In some ways, the rise of these new app players is a big threat to click and collect – but certainly to the convenience industry, which until now had been shielded from the online grocery channel change. . We advise convenience store operators to carefully consider this and perhaps start their own service or partner with an external service provider – but this should happen on a hyper local level and is very expensive.

A clear advantage of super-fast players is that the ranges are often very narrow (around 2,000 SKUs) and shallow, so storage space is minimized, which also means shorter picking distances. Additionally, the lower average basket value (although this is an obvious downside) also means that more deliveries per hour are potentially possible.

Now is the time to look ahead, it seems clear that the trend has returned to more local and faster execution (i.e. the publisher thinks it will all be about speed now in the future.

This requires reinventing the role of the store and the network, pragmatically deploying digital technology to streamline operations and better serve customers while reallocating excess space and using data to determine whether certain stores should close or become nodes in line.

The publisher expects the online grocery store to split into several sub-channels. Like the situation of offline physical grocery stores, where several channels coexist, such as hypermarkets, supermarkets, discounters, mini markets, organic specialists, this will probably result in online grocery concepts. . And maybe even price segmentation will set in (perhaps reflected in different delivery costs and pass options).

In any case, what will help online grocery shopping in the future is this new infrastructure being built by Amazon, Deliveroo, Uber, Instacart, Glovo, GoPuff and therefore, even if various players are leaving again. the market, logistics will have been put in place. in place so that the winners can provide them with other services, not just groceries.

Main topics covered:

1. Summary

2. Sizes and market shares

  • Sizes of online grocery stores in the United States 2017-2021, according to Nielsen
  • US Online Grocery Sizes, Definitions & Sizes From Other Suppliers
  • Market players and shares, from Amazon to Ahold Delhaize
  • Take-out players (DoorDash, Uber Eats, etc.)

3. Ultra-fast startups

  • Preview: GoPuff, Gorillas, Getir, the emergence of a new channel
  • Preview: 10 minute lead time guarantee
  • Overview: delivery costs, a path to profitability?
  • Snapshot: Investor Promise to Build a Truly Global Grocery Business

4. GoPuff

  • GoPuff Raises $ 380 Million at $ 3.9 Billion Valuation
  • GoPuff Acquires BevMo Liquor Store Chain!
  • SoftBank invested $ 750 million in GoPuff last summer
  • GoPuff Becomes $ 9 Billion Grocery Delivery Company
  • GoPuff Partners with Uber to Deliver Everyday Essentials

5. Gorillas

  • Gorillas Raised $ 44 Million in Series A Funding
  • The economic model and its range
  • New management for gorillas
  • Gorillas in Berlin
  • Other German players: Flink and Bring
  • Gorillas debuts in New York

6. No more refrigerator

  • Fridge No More – the NYC gamer
  • No More Fridge – $ 50 Baskets
  • Fridge No More – increased product selection

7. Food rocket

8. Instacart

  • Instacart – first monthly profit in April 2020
  • Instacart – $ 35 billion from GMV, IPO in 2021?
  • Instacart launches express deliveries

9. Farm

  • Farmstead – the online farmer’s market is changing
  • Farmstead, DoorDash envision greater reach of online grocery stores
  • Farmstead expands its Refill & Save program

10. Any cart

  • Anycart – Amazon supported, # 1 revenue marketplace
  • Anycart – pure market model
  • Anycart – trying to become the grocery store Expedia
  • Anycart – the Alexa link

11. Pee

12. Good eggs

13. Imperfect foods

14. Loula

15. Sonic +

  • Sonic + tackles high food costs and waste with one app
  • Sonic + is trying to be a “super app”

16. Quickly

17. Hungry Root

  • Hungryroot – Custom subscription based in New York, adding brands
  • Hungryroot – vegan, health & wellness, in-store launch
  • Hungryroot increases its value to 750 million dollars

18. Boxed

  • Boxed bulk retailer to go public via PSPC, net worth of $ 900 million
  • Boxed – average basket size, eight items for $ 100 per order

19. Strategy

  • Can super-fast deliveries become profitable?
  • Towards a sharing infrastructure?
  • Disadvantages of rush delivery model – convenience store cart sizes
  • Disadvantages – OOS, fidelity, from 10 min to 30 min?
  • Disadvantages – potential tariff structure, zoning laws

20. Outlook

For more information on this report, visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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