Mediaplanet and “Cool Cat Teacher” Vicki Davis Team Up to Share Tech Tools That Help Students Succeed


This campaign will serve as a guide for educators, faculty members and school administrators, advocating for the urgent need to make technology accessible to all in the field of education.

Mediaplanet announces the launch of its multiplatform campaign “Education Technology”. March 2020 has become an almost overnight turning point for the future of classroom learning as we know it. The pandemic and nationwide school closures quickly forced millions of educators to reinvent, on the fly, how schools work. As a result, EdTech hardware and software has moved from the background to the focus of teaching and learning.

The coming year will be defined by how K-12 professionals and school administrators move beyond pandemic challenges and use technology to redefine learning. After a year of uncertainty, K-12 administrators are applying lessons learned in 2020-21 to ensure students and teachers are successful in the new school year.

This campaign will serve as a guide for educators, faculty members and school administrators, advocating for the urgent need to make technology accessible to all in the field of education. ‘Education technology’ shines a light on available edtech solutions, resources and methods that help create better teaching environments and more effectively bridge the digital divide, stimulate engagement and foster better results for students and teachers, regardless of the place of learning. .

The print component of “Education Technology” is distributed in today’s edition of USA TODAY in select markets, with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed to Canada. nationwide through a comprehensive social media strategy and through a network of leading news sites and partner outlets. To discover the digital version of the campaign, visit

District IT Director and Teacher Vicki Davis, who created the Cool Cat Teacher blog and 10 Minute Teacher podcast, graces the cover of the print campaign. In the campaign’s cover story, she writes about the inequalities exposed by the COVID-19 pandemic and how district-informed technology investments can help teachers better engage students in virtual, hybrid classrooms. and in person, leading to better learning outcomes for all.

“Software applications are not like manuals. When teachers invest their time in creating great lessons, then those apps disappear, the teacher loses more than an app – they lose momentum, ”Davis writes. “Sometimes when they’re discouraged from starting over with another app or going back to a method that didn’t work before the pandemic, these teachers just become like the apps they loved to use and go.”

This campaign was made possible with the support of The National School Boards Association, Digital Promise, The School Superintendents Association, National Parent Teachers Association, The Association for Supervision and Curriculum Development, Vicki Davis, Monica Burns, Microsoft, BetterLesson, Lexia Learning, Daikin Applied, Juniper Networks, Positive Action, Tonies, ChanceLight Behavioral Health, Therapy & Education, CompTIA Tech Career Academy, Kent State University, iFLY, PikMyKid, GiveGab, Syntellis, Vena Solutions and many more!

About Mediaplanet

Mediaplanet specializes in creating content marketing campaigns spanning a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to match the right leaders with the right readers, via the right platforms, has made Mediaplanet a global powerhouse in content marketing. Our award-winning stories have captured the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit to learn more about who we are and what we do.

Press contact:

Adrienne macaluso

[email protected]

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