The ES Shopping Shortlist: what to shop, see and know in October




Double double, hard work and trouble, October is here and a month of mischief awaits you. A change of season also means a change in wardrobe, and we can’t wait to layer in comfortable separate clothes after our no-start to summer.

This month offers plenty of fashion opportunities, from Oktoberfest drinking with friends to having your fancy dress look at the end of the month Halloween parties. Get the skinny on what to wear for less with our roundup of the best fashion sellers right now.

October is also Breast Cancer Awareness Month and offers a chance to help you join the campaign against this horrible disease – and get something pretty along the way. Check out our bulleted guide to some of the best buys that support the charity.

Here’s our pick of the best buys, flash sells, and crazy spend for the month.

Support the fight against breast cancer

October marks Breast Cancer Awareness Month, and some of the country’s best-known brands have launched limited edition products to support the campaign.

Jo Malone London
  • Jo malone: the perfume house created a limited edition pink and white polka dot bottle for the bestseller Peony & Blush Suede. £ 20 from each sale will be donated to The Estée Lauder Companies’ Breast Cancer Campaign.
  • Bobbi brown: another business owned by Estée Lauder, the makeup expert is harnessing the power of pink this season. He donates all the profits from the sale of his Duo of glasses infused with crushed oil at the Breast Cancer Research Foundation.
  • Clinical: Give your skin a little softness and help beat breast cancer with the purchase of Jumbo Dramatically Different + Moisturizing Lotion from Clinique. £ 10 from the sale will go to The Estée Lauder Companies’ breast cancer campaign.
  • Bravissimo: the lingerie brand has always been a champion of big boobs, so naturally, they are using this month to support CoppaFeel! He launched a new bralette, with the sales proceeds going to the campaign, and there will be numerous breast-based chest health events in stores across the UK.
  • ghd: haircare heroes ghd will donate £ 10 from its sales limited edition pink products (hair straighteners and hair dryers), to breast cancer charities around the world. The tools are a pink hue and have the motivational words “Take Control Now” on the side to serve as a reminder for the regular self-check.
  • Sofology: To recover selected new season household items at Sofology and the brand will donate part of the profits to Breast Cancer Now.
  • Birch: £ 1 of new subscribers registering for the beauty box service will be donated to Look Good Feel Better. Additionally, the company will make an additional donation to online store sales and subscribers who add #BirchboxPink to their social media posts.
  • Cath Kidston: Shop the selection of buttons to make sure your purchases help Cath Kidston continue the fight against disease by donating to Breast Cancer Now.

AllSaints gives fashion a new home

All saints

The fashion industry is making great strides in becoming a less wasteful place, and now AllSaints is helping the cause by sending excess inventory to the Coal Drop Yard Shelter store where it will be sold as part of a store buyout. to October 10.

Buy more than 1000 pieces and have your new threads embroidered, recycled or reused with a program of workshops and activities over the period.

In addition, AllSaints will also be setting up shelter donation stations at various stores across the country, making it easier for customers to drop off their unwanted clothing. The couple have also made a limited edition t-shirt, £ 10 of which will go to Shelter to help those without a place to call home.

& Other Stories Launches Fashion-Focused Board Game

& other stories

If you’re mourning the end of Fashion Month for another season, you can stay in the game with & Other Stories’ all-new launch, The Style Game. The portable game is perfect for playing on the go and showcases the brand’s AW21 collections from the Stockholm, Los Angeles or Paris studio. The first to put together the full look from one of the ateliers wins, and along the way you’ll be asked about fashion, culture, and iconic women.

The panties that save the planet are here

Ethical underwear brand Stripe & Stare has launched a new, fully biodegradable collection that only takes 180 days to break down. The cozy collection comes just as we’re looking for ways to stay comfortable indoors and includes sleepwear as well as underwear. We have never felt more compelled to be sustainable.

FLOWERBX launches the fall wreaths


Fans of interiors know that a wreath doesn’t just have to be for Christmas. We’ve seen Easter, whimsical designs for the summer and now here’s an influx of leaves. New data shows searches for ‘fall wreaths’ have increased 87% as Britons seek to bring home fall themes. FLOWERBX has a range of pretty looks including this creamy wheat option which comes with an optional ribbon for extra style points.

Ice cream with your Smirnoff?

Vodka King Smirnoff is best drunk on ice, a sentiment they are literally expressing with their new launch, which involves a diamond hunt. To mark their new Smirnoff 21 Diamonds, the brand hid 21 diamonds, worth £ 4,000 each, in unique codes on limited edition Smirnoff 21 Diamond bottles and necklaces across the UK.

Evangelists and Pilgrims Create Carbohydrate Heaven

Pasta Evangelists

Two Italian cuisine cheerleaders, Pasta Evangelists and Pizza Pilgrims, have brought their culinary heads together and borrowed ideas from each other’s menu for a limited time.

From October 11 to 24, you can order spaghetti with double pepperoni and spicy honey; Nduja & Fior di Latte Lasagne; and Conchiglie alla Margherita from Pasta Evangelists.

Meanwhile, those registered for Pizza Pilgrims ‘Pizza Club’ can choose from two Pasta Evangelists-themed pizza kits until October 26: Wild Boar Ragu or Cacio e Pepe in cheese pizza form. It’s just to show, sharing is really caring.

M&S welcomes a new addition


It’s an exciting time for British brand JAEGER – joining the M&S family of brands, merging 137 years of design with one of the country’s most beloved brands. Prepare to see the brand’s AW21 collection elegantly draped over racks, including looks inspired by the JAEGAR archives. It’s time to dress up.

GymShark launches pop-up nail bar


The fitness clothing brand presents its new prints and colors from the Adapt collection through a pop-up nail salon. Get your fingers ready for the action at GymShark’s Shoreditch from October 9-12. You will be able to choose between an acrylic and gel manicure with designs including camouflage, cow prints and butterflies, while sipping coffee and seeing the new threads. The completely free event will operate on a first come, first served basis.

The details : 11 am-6pm, October 9-12, Gymshark Nails, 9 Club Row, Shoreditch, E1 6JX

Eataly hosts the first wine and prosecco festival


Got your fill of beer and bratwurst? Head to Liverpool Street where Eataly, a temple of delicious Italian food specialties spanning an entire block of Bishopsgate, kicks off a wine and prosecco festival in October. From October 15 to 24, the festival promises to present a series of unique wine and gastronomic events. It starts with a wine sale with 20% off ALL wines if you buy six or more bottles – it’s time to stock up for Christmas.

Peachylean is the latest fitness brand that defends curves

Half the training battle is shaping up to be bright. There is a new champion for plus size fitness fans – Peachylean. The inclusive brand, which first appeared on Dragon’s Den, is designed specifically for women of all shapes, sizes and ages, providing support whether you are running, doing or dragging down. There are block colors as well as patterns, so you can mix up your workout wardrobe as often as you like. No excuse now.


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