Smartphone sales fell 3% in the fourth quarter of 2021
BOSTON—According to a new study from Strategy Analytics, global smartphone shipments fell 3% to 365 million units in the fourth quarter of 2021, compared to a year earlier, and Apple’s iPhone led the global market smartphones with a healthy share of 22% in the fourth quarter of 2021.
For the full year, however, smartphone shipments reached 1.36 billion units in 2021, up 5% from 2020, and Samsung remained in first place with a 20% share. over the whole of 2021.
Linda Sui, Senior Director of Strategy Analytics, noted that “factory constraints and component shortages continued to restrict smartphone supply in the final quarter of last year. Full-year smartphone shipments increased 5% YoY to 1.36 billion units in 2021, recovering from a sharp 8% YoY drop caused by Covid in 2020 . »
Woody Oh, Director of Strategy Analytics, added that “Apple shipped 80 million iPhones and led the global smartphone market with a healthy 22% share in Q4 2021. Demand was strong for the new series of iPhones. iPhone 13 in China and other markets. Samsung shipped 69 million smartphones, up 12% year-on-year, for a global market share of 19% in Q4 2021. Samsung had a strong quarter, led by its innovative Flip and Fold 5G models. Samsung has grown faster than all of its major rivals. Samsung increased volumes in North and South America as LG pulled out, but competition in Asia remained fierce. Samsung retained its top spot for all of 2021, with a 20% global smartphone market share, followed by Apple in second place. »
Xiaomi shipped 45 million smartphones and took third place with 12% global market share in Q4 2021, up slightly from 11% a year ago, researchers noted, benefiting from Huawei’s exit. and LG and expanded its commercial footprint in all major regions last year.
OPPO (OnePlus) ranked fourth and captured 9% global smartphone market share in Q4 2021. Vivo remained fifth with 8% global smartphone market share in Q4 2021. OPPO (OnePlus) and Vivo both lost ground in the final quarter of last year. , as 5G competition from Honor and other smartphone competitors has intensified strongly at home in China, the company said.
Looking to 2022, Linda Sui, Senior Director of Strategy Analytics, said, “We expect global smartphone shipments to edge up 3% year-over-year in 2022. This year will be a tale of two halves. Component shortages, price inflation and Covid-related uncertainty will continue to weigh on the smartphone market in the first half of 2022, before the situation improves in the second half due to Covid vaccines , interest rate hikes by central banks and less supply disruption in factories. .”